Role Summary
We are seeking a proactive, strategy-driven Marketing Specialist who can take ownership of our marketing direction and execution. This role goes beyond task-based support—you will be expected to lead marketing initiatives, propose data-backed strategies, and drive consistent momentum across social media and digital channels.
The ideal candidate is confident in identifying opportunities, presenting ideas, and executing marketing plans with minimal hand-holding, while aligning closely with business goals.
Key Responsibilities
Strategic Marketing Leadership
- Develop and propose short-term and long-term marketing strategies aligned with company objectives
- Identify gaps in current marketing efforts and proactively recommend improvements
- Translate business goals into clear, actionable marketing initiatives
Social Media Management & Growth
- Plan, create, schedule, and manage content across relevant social media platforms
- Drive engagement, reach, and brand visibility through organic and paid strategies
- Manage and execute social media boosting/paid promotions (e.g., Meta/Facebook), including troubleshooting platform or account-related issues
- Monitor performance metrics and adjust strategy based on results
Content & Campaign Execution
- Create or coordinate marketing content (copy, visuals, basic videos where applicable)
- Launch and manage marketing campaigns from ideation to execution
- Ensure consistency in messaging and branding across all channels
Market & Lead Research (Secondary Focus)
- Conduct targeted lead and market research with an emphasis on local and online opportunities relevant to rural Canadian markets
- Identify potential customers, partners, or channels that support business growth
- Present findings and recommendations clearly to stakeholders
Required Skills & Qualifications
- Proven experience as a Marketing Specialist, Digital Marketer, or similar role
- Strong understanding of social media platforms, especially Meta/Facebook
- Demonstrated ability to create and lead marketing strategies independently
- Experience with paid social media advertising and boosting
- Strong analytical skills with the ability to interpret marketing data
- Excellent written and verbal communication skills
- Ability to clearly understand instructions and proactively ask the right questions
Success Indicators
- Clear, proactive marketing plans presented without prompting
- Consistent improvement in social media engagement and visibility
- Timely execution of campaigns with minimal oversight
- Actionable insights derived from performance data
- Strong alignment between marketing efforts and business ROI
Working Style Expectations
- Highly proactive and self-directed
- Comfortable leading initiatives and proposing ideas
- Responsive, clear communicator who minimizes back-and-forth
- Results-focused with a continuous improvement mindset
Independent Contractor Perks
Permanent work from home
Immediate hiring
Steady freelance job
If you are looking for flexible remote work, we encourage you to apply.